// about
Vrushabh Jambhulkar
Senior Software Engineer — AI Product Engineering
Senior Software Engineer at Coinbase focused on building AI-native products, platform infrastructure, and developer tooling at scale. Over the past several years, I have evolved from mobile and web application development into platform architecture, AI-powered workflows, and cross-functional technical leadership.
My work spans frontend systems, backend-integrated platforms, agent-based workflows, MCP integrations, evaluation frameworks, experimentation systems, and large-scale product experiences used across Coinbase. Most recently, I architected and helped build a company-wide content operations platform that combines schema-driven UI generation, AI agents, tool orchestration, analytics, experimentation, and content management into a unified workflow.
// experience
Coinbase
Senior Software EngineerAug 2025 → Present
- —Architected and led development of a company-wide content operations platform powering critical growth, content, and experimentation workflows across Coinbase.
- —Designed a schema-driven rendering framework enabling backend-agnostic UI generation and reducing frontend release dependencies.
- —Built AI-powered workflows integrating agents, MCPs, tool orchestration, analytics, eligibility management, and content operations into a unified platform.
- —Led platform adoption across multiple teams, achieving 105 MAU, 26.7K+ page views, 60% fewer incidents, and 4 hours lower weekly support burden.
- —Drove Retail Client Quality initiatives across high-traffic user journeys, reducing RN non-blocking errors by 41%, web errors by 52%, and Android/iOS parity issues by 77.6%.
Software Engineer IIAug 2022 → Aug 2025
- —Led development of Coinbase's dynamic content and growth experiences across web and mobile platforms.
- —Architected and launched the Onchain Summer experience, driving 110M impressions, 1.3M clicks, and 6K+ NFT mints.
- —Authored foundational platform architecture for Presentation Service adoption and dynamic page composition across Coinbase web surfaces.
- —Built backend-driven UI controls and operational tooling that improved incident response and reduced dependency on code deployments.
- —Mentored engineers and interns while driving cross-functional delivery across engineering, product, design, and content teams.
Software EngineerJul 2021 → Aug 2022
- —Built and shipped consumer-facing mobile experiences using React Native, GraphQL, and experimentation frameworks.
- —Contributed to Feed, Home, and trading experiences, helping drive significant increases in user engagement and retention.
- —Implemented experimentation and analytics systems to support data-driven product decisions.
- —Participated in incident response, production debugging, and platform reliability initiatives.
Software Engineer InternMay 2020 → Aug 2020
- —Revamped trade flows to optimize performance, reducing trading errors by 25%.
- —Retrofitted websocket streaming architecture to enable real-time data streaming in the Android app.
- —Modified Espresso and Mockito test suites to reduce CI/CD build failures by 50%.
Onvo
Co-FounderSep 2015 → Aug 2018
- —Led Android development and software architecture across social networking, e-commerce, and entertainment apps shipped on Android, iOS, and web.
- —Managed client requirements and engineering delivery end-to-end across a multi-platform product portfolio.
- —Implemented custom maps, real-time data, user auth, and dynamic UI systems from scratch as the founding technical lead.
Alkurn Technologies
Software Application DeveloperMay 2018 → May 2019
- —Developed and maintained two Android applications with a combined user base of 30,000+.
- —Collaborated with backend team to optimize database algorithms, reducing API response time by 75%.
- —Partnered with design to architect improved UI systems, measurably increasing user engagement.
Google
Course Facilitator, Applied CS with AndroidMar 2017 → May 2018
- —Served as Google Facilitator for the Applied CS with Android program at NIT Calicut.
- —Conducted workshops on Data Structures & Algorithms through hands-on Android app development.
- —Bridged Google's engineering education curriculum with students pursuing CS degrees.
// education
Arizona State University
Master of Science — Computer Science2019 → 2021
GPA: 4.0 / 4.0
- —Courses: Software Management, Software Analysis & Design, Statistical Machine Learning, Data Mining, Human Computer Interaction, Data Visualization, Mobile Computing, Semantic Web Mining, Distributed Database Systems.
- —Student Volunteer at iLUX lab.
National Institute of Technology, Calicut
Bachelor of Technology — Computer Science and Engineering2014 → 2018
GPA: 3.3 / 4.0
- —Google Facilitator for the Applied CS with Android program at NIT Calicut.
- —Lead Android Developer, College App Team.
- —Member of the Computer Science and Engineering Association (CSEA).
- —Member of College Web Design Team.